G.A.R. Memorial Library (West Newbury)

Billion dollar brand club, how Dollar Shave Club, Warby Parker, and other rebel startups are remaking what we buy, Lawrence Ingrassia

eng

not applicable

not applicable

other

Billion dollar brand club

not applicable

1140400156

Lawrence Ingrassia

how Dollar Shave Club, Warby Parker, and other rebel startups are remaking what we buy

A growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened--where there were once walls that protected big brands like Gillette, Sealy, Victoria's Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service. Business journalist Lawrence Ingrassia reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain

adult

not applicable